GYV Mesoamerican Beauty
GYV is about more than just giving, it is more than a verb, more than an acronym.
The sophistication and strength of the Mesoamerican culture are infused into every luxurious fragrance and personal care product designed by GYV Mesoamerican Beauty. Our company’s mission is to celebrate the rich history of the land, spanning from Central America to Mexico, by showcasing the voices, scents, flavors, and places of this historic region. Mesoamerica is the cradle of civilization in the Americas, and the rich culture continues to flourish in the 21st century. The deeply rooted knowledge of the ingredients that define Mesoamerica has flourished for centuries, and GYV is here to share that beautiful story with the rest of the world through our diverse line of proprietary formulas.
The inspiration for the name GYV is simple: Gabrielle y Victor, my daughter, and my son. When you read GYV out loud, it sounds like give, the perfect word to inspire positive change in our families, our communities, and the world. To us, GYV is more than just a name. We want our brand to inspire people to GYV love to the people who feel forgotten, hope to those who are too afraid to dream, and freedom to those who feel confined by their circumstances. We want to JUST GYV to make a difference in the hearts of people across the globe.
GYV Love, GYV Hope, GYV Freedom. JUST GYV
How it all began
The inspiration for GYV came to me on one sunny afternoon while I was enjoying a Raspado de Mango, a sweet, tangy treat of shaved ice with mango, lime, and a hint of chile. At that moment, I reflected on how the flavors and fragrances that are so prevalent in my life have become global trends, disconnected from the people and land that first cultivated them in Mesoamerica. Ingredients like vainilla, maìz, and calabaza are sold in products across the globe but are only known as vanilla, corn, and pumpkin, with little or no mention of their origin.
I started thinking about my experience in beauty, personal care, and fragrance, and how Mesoamerican staples are key ingredients in today’s formulas. After taking a closer look at the industry, it was disheartening to realize that the staples that our ancestors used to create entire civilizations were being blended into products that are no longer relatable to the very cultures that introduced them.
GYV strives to be a prestige brand for all. We want everyone to reap the benefits of the lush botanical ingredients born from Mesoamerica and to collectively celebrate the history of the cultures who introduced these rich ingredients to the world.
Horacio Portillo, Founder
GYV hope, GYV Love, GYV Freedom. JUST GYV